Business owners all over the world are turning to social media to market their businesses. Businesses in the real estate industry are not left out. According to a report by the National Association of Realtors, a larger number of people are using social media platforms to close real estate deals.
You too can leverage social media platforms to market your real estate business. Below are some social media platforms and how you can use them.
Use Facebook to market your real estate business.
Facebook is an excellent platform for marketing your real estate business. For a start, this platform offers you access to a large number of your target customers. This is because many of Facebook’s users are within the age range and income bracket of people most likely to purchase properties.
Apart from being where you are most likely to find your target audience, Facebook has built-in business features that make it an ideal platform for promoting your real estate business. With Facebook, you can post listings, allow people to book appointments, and communicate directly with your customers. Also, Facebook allows you to run ads that help you reach your target audience based on parameters like age and interests.
Use Instagram to market your real estate business.
Like Facebook, Instagram is fast becoming a prime location for promoting your real estate business. The reason for this is simple. People are drawn to stylish, aesthetically pleasing pictures. As such, for real estate businesses that can create beautiful images advertising their properties, Instagram is a great platform to use.
Apart from posting beautiful pictures of your properties, you can run sponsored ads targeting specific people based on the location, age range, and interests. Also, you can leverage the Instagram Stories feature to take potential clients on a tour through your properties. You can also use them for daily property updates.
How to use Facebook and Instagram to market your real estate business
Knowing what platforms to use is not enough. You need to know how to use them for maximum results. Below are some major ways to use Facebook and Instagram to market your real estate business.
Make it easy for your clients to reach you.
The aim of marketing your business is so your target customers can reach you. Thankfully, you can make it easier using these social media platforms. Begin by displaying your contact information where your potential clients can see them.
On Facebook, ensure that essential information like your location, phone number, email address, and website/landing page is in the “about” section. Set up Facebook messenger to allow your potential customers to easily message you go get further information on properties you have listed. You can also include a call-to-action button that allows people to send an email or call you.
On Instagram, ensure that your bio is optimized to connect you with your target audience. You can do this by including your contact information in your bio. You should also add call-to-action buttons to your profile. To do this, convert your Instagram profile to a business profile. This allows you to add contact buttons like “call” and “email” to your profile.
Apart from putting your contact details in the “about” and “bio” sections of your Facebook and Instagram profiles, you should also include your email or phone number in individual posts on your pages. This way, it is easy for clients who discover your business through sponsored posts to contact you easily.
Communicate often with your clients.
After making it easy for your clients to contact you, you need to be available to respond to them. This can be understandably difficult when you have many clients reaching out to you across two platforms. Responding to social media messages takes time. It can also be quite difficult to keep track of your communication when you are using multiple platforms.
One way to solve this communication issue is by enabling push notifications on Facebook and Instagram. This way, you will not miss important messages or comments. You can set a specific time each day to respond to your messages and comments under your post. You can also decide to respond to them immediately when you receive the push notifications for them.
Join online communities.
Apart from waiting to attract clients, you can actively seek them out. One way to do this is by joining online real estate communities. There are so many groups on Facebook where you can network with other realtors, receive referrals from other realtors, and meet potential clients.
Social media is a good way to advertise your real estate business. It helps you pitch your business effectively. Leverage on all its benefits today.